Butterwick, a popular bakery chain founded in Northamptonshire, has closed 12 of its 14 shops, blaming rising operating costs and changing customer habits.
The business, started by Fiona and Ryan Scarborough in Corby, had branches across Northamptonshire, Leicestershire, Milton Keynes, Rugby and Retford. From now on, only its Rushden Lakes and Northampton St Giles’ Street stores will remain open.
‘Heartbroken for our staff’
In a statement on Facebook, the couple said they were devastated by the closures.
“It is with deep regret that we announce the closure of all Butterwick stores with immediate effect, apart from our Rushden Lakes and Northampton St Giles’ locations. This decision has not been made lightly. Despite tireless efforts to secure all stores and protect every role, the continued rise in operating costs and significant changes in customer spending habits have left us unable to sustain the business in its current form,” they wrote.
The pair added they were “heartbroken for the impact on our incredible team members”.
A shift back to the roots
The owners said Butterwick would now refocus on being an in-store bakery with an emphasis on craft, freshness and creativity.
“This is not the end of Butterwick – it’s the beginning of an exciting new chapter,” they added.
All existing orders for wedding and celebration cakes will still be fulfilled, they confirmed.
Wider pressures on bakeries
The closures reflect a trend seen across the UK, with many independent bakeries and cafés struggling under the weight of higher energy bills, increased ingredient costs and squeezed household budgets.
For Butterwick, which grew a loyal following for its celebration cakes and coffee, the decision to scale back marks a significant retreat – but the Scarboroughs insist the brand will continue with a smaller, more sustainable presence.
