Apple has lifted the curtain on its latest lineup of devices at its September “Awe-Dropping” event at September 9, 2025. Apple has added a new device to its iPhone lineup: the iPhone Air, a handset that the company says is its slimmest and lightest flagship yet. Revealed at Apple’s September event, the phone is just 5.6mm thick and weighs 165 grams, but still carries the same A19 Pro processor found in the company’s Pro models. It goes on sale September 19, with pre-orders opening September 12. Prices start at $999 in the US and at £999 in UK.
A Focus on Design
The Air is framed in titanium and offered in four colours: Space Black, Cloud White, Light Gold and Sky Blue. Apple has also upgraded protection, adding Ceramic Shield glass to both front and back panels. The new 6.5-inch OLED screen is its brightest yet, capable of hitting 3,000 nits outdoors, making it easier to read in direct sunlight. At launch, Apple made clear this is a phone for people who value portability and looks as much as raw performance.
Power Without the Bulk
Inside, the Air uses Apple’s A19 Pro chip, designed to deliver faster speeds while using less energy. Apple claims the phone will last a full day on one charge, and it’s introducing a new MagSafe battery pack to extend video playback up to 40 hours. The Air also drops physical SIM support entirely, relying on eSIM only. Analysts say that could push more carriers to speed up their transition to digital SIM technology, especially in markets where physical cards are still dominant.
Camera and Everyday Use
Unlike the Pro and Pro Max models, which carry multiple lenses, the Air has a single 48-megapixel rear camera. Apple argues that its image-processing software makes up for the absence of extra hardware. On the front, an 18-megapixel camera supports Center Stage for video calls. The pared-back camera system may divide buyers, but early reviewers suggest the Air will still appeal to those who want strong photography in a lighter package.
Market Response
Apple’s decision to introduce the Air is being seen as a bid to create a new tier between the standard iPhone and the high-end Pro line. Competitors like Samsung and Google are pushing foldables and advanced camera arrays, but Apple appears to be betting that thinness and premium design will resonate with customers. Tech site The Verge described the phone as “minimalist but powerful,” while TechRadar called it a “clear statement of where Apple wants to take design.”
The Bigger Picture
The iPhone Air could signal a shift in Apple’s strategy, emphasising design innovation as much as performance. If the model gains traction, it may set a new benchmark for what a premium smartphone should look and feel like—ultra-thin, lightweight, and still capable of pro-level performance.
